GMO is the genetically modified organism. United States continue to use this technique on their crops, such as corn, alfalfa and more. There is a big debate on the health issues in consuming these GMO’s and it’s effects on the consumers. Not enough research has been done on the implications. However, companies push for it more, while the government allows it to be done (lawsuits or no lawsuits).
Now the issue of labeling GMO food items comes into play. Frito Lay markets their products as all natural, that don’t have artificial or synthetic ingredients.This is what get’s them into trouble with the lawsuit. Since they actually use GMO corn, and other GMO products in their food items, it leads to false advertisement and fraud (according to the lawsuit).
In its April 2011 “Seed-to-Shelf” disclosure campaign, Frito-Lay promised to inform consumers about each individual snack’s ingredients, even setting up an app for smartphone users to swipe the product’s barcode and read about it. Ann Mukherjee, Frito-Lay’s senior vice president and chief marketing officer, gushed:
“What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all natural ingredients and real foods that inspire the products we make?”
Yet, the lawsuit disagrees, due to not labeling their products having GMO ingredients.
The lawsuit names only one plaintiff, Julie Gengo of Richmond, California, but includes all those who purchased Frito’s products which bear the “ALL NATURAL” label. Last August, the law firm Milberg LLP invited potential litigants to contact them.
Sources retrieved from
http://www.gmo-compass.org/eng/news/548.docu.html
http://getridoftoxins.com
